Maketing Process Various Element Essay

The focus is the commode intersectionion. A business orientated around production believes that the economies of scale generated by mass production leave behind reduce costs and maximise profits. In this process there is less focus on product design and packaging and even to be special or unique look, at the end guest are paying for the product and you pay for what you get. So for this is a plain merchandising in my opinion. growth Orientation This approach is almost opposite to the previous one.This type of companies believes that its products high fictitious character imbibe it a superior product. Neglecting some eons about the customers wants and needs. bargains Orientation pass the product, and then sell it to the target market. However as we know sales usually arent this simple. An effectual marketing strategy requires market and marketing research. Market Orientation This type of strategy puts e precise run to understand the customer and his needs. Market research is the key to launching new products or dish outs, every exclusive step.Jack Cohen started his business in a very critical period for the UK there where a viands shortage after the First World War and a big crisis just got to its top smudge was very difficult Jack Cohen applied a strategy of pile it high and sell it trashy. His strategy was a great success because he knew exactly what customers need and so for all his focus is to make sure there enough food for everyone. In London spot is limited he went outside to bigger space this step was a great success.Jack Cohen did reconcile to this problem of space by giving Tesco bigger place to promote its products. As he was think on sales and customer needs he should have been on top of it all time but it did buzz off a period where he didnt realise that people after second world war are changing and needs are not simple are very variable and complex, customers are looking for much than just what would satisfy their basic needs A nd thats where Tesco life-time cycle got into its down or decline thats where Tesco did face problem.After a wide a few(prenominal) years of hardship Tesco managers have had another way of sorting all in once acquiring help from local authorities this was the key door to a new era Tesco newly natural and adapting to the market needs segmentation of the market through offering different stores in size and product will make Tesco the though number1 of stores as different ages and categories is attracted, he had the price already in good and successful strategy low enough to attract individuals from low household income and the loyalty cards that offers more saving.According to (Kotler, Marketing management) marketing should be dealt with and visualised around minimum 4 elements, product, place, price, and promotion and in further editions of his book he added other elements to those as politic, public I think Tesco have a good name and long history and that needs to be highlighted more and more, a good marketing strategy needs on top of pricing as well positioning the product and make it unique in satisfying that assemblage of peoples needs, so for sibling a group of people and making a product to satisfy their needs and give it the price that makes them cheerful and promoting this product.Sale is the outcome or a result but dont forget to make them come back by giving after sale service, where the customer will be secure and happy knowing he has been backed up by you the seller. Your supermarket or place of shopping, its not provided where you buy your food supply from as well as the name that you trust and adhere to, as a business focusing on your existing customers its a better strategy than arduous always to win more customers. By listening to your customers and knowing their needs and the after sales service will give the company a longer life cycle.